Cruz is one of the new stars of the salsa music genre. His start was well received by the Puerto Rican recording industry. Born in in 1975 in Puerto Rico, Cruz was the oldest of seven siblings. He lived his adolescent years in Paterson, New Jersey, in the United States, where he grew to love salsa music. His models were exponents of the Afro-Caribbean genre such as Hector Lavoe and Frankie Ruiz.

His musical career started by singing chorus for his father, Fonzy Cruz, who recorded three records. In 1996, the younger Cruz decided to move to Puerto Rico to be closer to his family and musical roots. By so doing, he entered the salsa scene, working for two years as a vocalist in Domingo Quiсones' orchestra. At that time he took singing classes and studied piano as well.

In his start as a soloist, Cruz debuted in the international scene with his album Imagнnate. With the WEA Latina label, the production was helped by Sergio George who directed and arranged. In that album, Cruz was co- songwriter of "Y gritare", together with Guadalupe Garcнa and Sergio George.